51 were here. Mr Easton said the company has invested million of dollars in Australian news and offered to spend even more, while also proposing a dedicated platform for local content. The Campbelltown... See more of Campbelltown Macarthur Advertiser on Facebook We don't respond to coercion or heavy handed threats wherever they come from," he told AAP on Tuesday.Mr Frydenberg is finalising legislation to ensure Facebook and Google fairly compensate news media companies for their work.Facebook executive Will Easton said the Australian government falsely assumed social media giants benefited most from their relationships with news organisations. Such responses seem to be a dramatic overreaction given the draft code only calls on the tech companies to negotiate with for-profit media businesses in "good faith" to reach an agreement to pay for the news content hosted on their platforms. The internet, despite its ubiquity, is less than three decades old. "The code simply aims to bring fairness and transparency to Facebook and Google's relationships with Australian news media businesses," he said. The Campbelltown... Facebook is showing information to help you better understand the purpose of a Really? Labor communications spokeswoman Michelle Rowland urged the coalition to land a workable code. It seems ironic that in his most recent "update" Facebook's Will Easton claims the current, unregulated, situation works more to the advantage of the media companies, who have complained of being ripped off for years, than it does for Facebook. On the other, Australia's "legacy" media companies are in a fight to the finish.Unless the boundaries, and the balance of power, is reset our media landscape will continue to decline. The Campbelltown... Facebook is showing information to help you better understand the purpose of a This is just round one. The intensity of their opposition to the code actually validates it. Google has already indicated it could curtail the level of services it offers if the code becomes law.Such responses seem to be a dramatic overreaction given the draft code only calls on the tech companies to negotiate with for-profit media businesses in "good faith" to reach an agreement to pay for the news content hosted on their platforms. "Assuming this draft code becomes law, we will reluctantly stop allowing publishers and people in Australia from sharing local and international news on Facebook and Instagram," he said in a statement on Tuesday. However, he said its solution was counterproductive. Google wasn't the first search engine. "Australia makes laws that advance our national interest. That would be a tragedy for news consumers, and for democracy.Most Australians who played street cricket as kids would be keenly aware that when the rich kid said they were going to take their bat and ball and go home it was a good sign they were losing. ACCC chairman Rod Sims pointed out Facebook already paid for some news content and said the code would ensure smaller media players could get a seat at the negotiating table. "The code simply aims to bring fairness and transparency to Facebook and Google's relationships with Australian news media businesses," he said.A recent study found almost 40 per cent of Australians rely on Facebook for general news and nearly half use the platform for coronavirus news.Google has previously warned it could be forced to offer Australian users "dramatically worse" Google Search and YouTube products if the media bargaining laws are imposed.The internet search giant also claims it may be required to share user data with Australian news businesses.Mr Easton said Facebook backed the Australian government's goal of supporting struggling news organisations.

Facebook executive Will Easton said the Australian government falsely assumed social media giants benefited most from their relationships with news organisations. Unless the boundaries, and the balance of power, is reset our media landscape will continue to decline. Google has previously warned it could be forced to offer Australian users "dramatically worse" Google Search and YouTube products if the media bargaining laws are imposed.

51 were here. While it is too soon to say how the tussle over how much social media giants, such as Google and Facebook, will have to pay for Australian news media content will turn out, this is a fair analogy. Facebook has been roundly condemned for threatening to block Australian users from sharing news if it is forced to pay local publishers for their content. Facebook's latest response to the ACCC's draft News Media Bargaining Code has been to say if it becomes law users would be blocked from sharing local and international news on its platforms, including Instagram.

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