The launch escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Australia has accused Facebook of a heavy-handed bluff after the social media giant threatened to ban news from its platforms. Mr Frydenberg was quick to issue a sharp response on Tuesday.
Australian Associated Presshttps://nnimgt-a.akamaihd.net/transform/v1/crop/frm/silverstone-feed-data/facb217d-ae13-4035-bd2a-88ef2d959749.jpg/r0_74_800_526_w1200_h678_fmax.jpg However, he said its solution was counterproductive.Facebook sent Australian news websites 2.3 billion free "clicks" in the first five months of the year, driving traffic worth an estimated $200 million.Mr Easton said the company has invested million of dollars in Australian news and offered to spend even more, while also proposing a dedicated platform for local content.
We don't respond to coercion or heavy handed threats wherever they come from," he told AAP on Tuesday. Facebook is threatening to stop Australian users from sharing news if the social media giant is forced to compensate media companies for publishing their stories. "The code simply aims to bring fairness and transparency to Facebook and Google's relationships with Australian news media businesses," he said.A recent study found almost 40 per cent of Australians rely on Facebook for general news and nearly half use the platform for coronavirus news.Google has previously warned it could be forced to offer Australian users "dramatically worse" Google Search and YouTube products if the media bargaining laws are imposed.The internet search giant also claims it may be required to share user data with Australian news businesses.Mr Easton said Facebook backed the Australian government's goal of supporting struggling news organisations.

The ACCC has rubbished both claims. Facebook has rolled out its own version of social media rival TikTok in the United States and more than 50 other countries, embedding a short-form video service called Reels as a … "Instead, we are left with a choice of either removing news entirely or accepting a system that lets publishers charge us for as much content as they want at a price with no clear limits.Labor communications spokeswoman Michelle Rowland urged the coalition to land a workable code.

Labor communications spokeswoman Michelle Rowland urged the coalition to land a workable code. The product immediately got taken up by several celebrities, following a push by Facebook to attract creative talent before launch: actress Jessica Alba posted a video with her family promoting her Honest Company's masks, while comedian Mindy Kaling showed off an intentionally underwhelming quarantine "workout" routine. However, he said its solution was counterproductive. ByteDance has agreed to divest parts of TikTok, sources have said, under pressure from the White House, which has threatened to ban it and other Chinese-owned apps over data security concerns. Facebook sent Australian news websites 2.3 billion free "clicks" in the first five months of the year, driving traffic worth an estimated $200 million. The Australian Competition and Consumer Commission, which is taking the lead on the proposed media code, described Facebook's threats as ill-timed and misconceived. "The code simply aims to bring fairness and transparency to Facebook and Google's relationships with Australian news media businesses," he said.

Facebook also tried out a standalone app called Lasso which did not gain much traction. "But it is the only way to protect against an outcome that defies logic and will hurt, not help, the long-term vibrancy of Australia's news and media sector." "But these proposals were overlooked," he said. Vishal Shah, Instagram's vice president of product, acknowledged the similarities in a Tuesday video conference call with reporters and said that "inspiration for products comes from everywhere," including Facebook's teams and "the ecosystem more broadly." Facebook executive Will Easton said the Australian government falsely assumed social media giants benefited most from their relationships with news organisations.

ByteDance has agreed to divest parts of TikTok, sources have said, under pressure from the White House, which has threatened to ban it and other Chinese-owned apps over data security concerns.The launch escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat.Reels was first tested in Brazil in 2018 and then later in France, Germany and India, which was TikTok's biggest market until the Indian government banned it last month following a border clash with China. "Instead, we are left with a choice of either removing news entirely or accepting a system that lets publishers charge us for as much content as they want at a price with no clear limits.


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